Responding to a brief to create something different and explore the possibility of working not with models, but with women who reflected their customers, Show Media came up with the ‘Life is the Occasion’ platform. Running for four consecutive seasons, the campaign for L.K.Bennett featured professional women who reflect the types of customer the brand has. The casting process for the ad campaign included social media and live castings at L.K.Bennett stores.
As the only designer supporting four art directors my role in this project encompassed concept research and presentation, model casting, and collateral design including brochures, press ads, store signage and swing tags
I create artwork with bright, vibrant colours, inspired by the natural world, botanicals and pop culture, working mainly with watercolours and digital hand drawn art.
I’m originally from Australia but now I live in beautiful Barcelona with my husband, two sons, two cats and a rescue dog. After a fifteen year career as an art director/ graphic designer I found myself looking for change. I wanted to escape that world of commercialism and instead tell stories through my art. I've since discovered I can do both!
I focus my work on subjects that reflect my personal passions- from the beauty of nature, to scuba diving the world to a sneaky Gin & Tonic. Part life, part imagination - It’s fibre based fiction!
I love working with watercolours for their vibrant pigments and colour blooms, and the variety of techniques you can use in layers to create certain effects that complement each subject.
I hope you love my work as much as I love creating it. Let's Collaborate!
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