EndoActive is a not for profit association committed to actively raising awareness of Endometriosis, advocating for women and girls with Endo, providing information and promoting early diagnosis.They are fundraising for those objectives and have held two consumer conferences on Endo in 2015 and 2018 in Sydney.
I was contracted to design a brand identity, logo and website for the organisation. The brief was to create a strong ‘statement’ look & feel which would resonate with women in a powerful, fun and engaging way. By selecting a 100% magenta as the core brand colour we ensured lower production costs for the brand, allowing them to dedicate more of their resources to their primary objectives.
I have been delighted to work with EndoActive to build their web and social media presence which spun off from a change.org campaign, as well as design various pieces of print collateral for their conference including business cards and stationery, right through to brochures and pop-up banners.
I create artwork with bright, vibrant colours, inspired by the natural world, botanicals and pop culture, working mainly with watercolours and digital hand drawn art.
I’m originally from Australia but now I live in beautiful Barcelona with my husband, two sons, two cats and a rescue dog. After a fifteen year career as an art director/ graphic designer I found myself looking for change. I wanted to escape that world of commercialism and instead tell stories through my art. I've since discovered I can do both!
I focus my work on subjects that reflect my personal passions- from the beauty of nature, to scuba diving the world to a sneaky Gin & Tonic. Part life, part imagination - It’s fibre based fiction!
I love working with watercolours for their vibrant pigments and colour blooms, and the variety of techniques you can use in layers to create certain effects that complement each subject.
I hope you love my work as much as I love creating it. Let's Collaborate!
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