Meredith and Mary-Ellen are bee-keepers from Sydney’s North Shore. They approached ume for a brand and packaging solution for their honey based products. As their business (which began as a hobby and has turned into a side business) continues to expand, they hope to eventually distribute their products through retail outlets such as gift stores and boutique grocers.
The logo was made up of the initials of Meredith and Mary-Ellen with a hand drawn ampersand, reflecting the personal passion and painstaking time and attention they put into caring for their bees.
As for packaging, two directions were presented to cater for the breadth of distribution for their products- a personal and premium range.
Personal range: The chocolate brown logo was paired with natural coloured paper stock with a tactile quality, fastened with string, reflecting the handmade nature of the products- be they honey jar labels, gift tags or belly bands for soap.
Premium Range: These packaging items featured the chocolate brown logo paired with a glossy white paper stock for premium gift products such as their honey scented votive candles and beauty products.









I create artwork with bright, vibrant colours, inspired by the natural world, botanicals and pop culture, working mainly with watercolours and digital hand drawn art.
I’m originally from Australia but now I live in beautiful Barcelona with my husband, two sons, two cats and a rescue dog. After a fifteen year career as an art director/ graphic designer I found myself looking for change. I wanted to escape that world of commercialism and instead tell stories through my art. I've since discovered I can do both!
I focus my work on subjects that reflect my personal passions- from the beauty of nature, to scuba diving the world to a sneaky Gin & Tonic. Part life, part imagination - It’s fibre based fiction!
I love working with watercolours for their vibrant pigments and colour blooms, and the variety of techniques you can use in layers to create certain effects that complement each subject.
I hope you love my work as much as I love creating it. Let's Collaborate!
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