Ugg Lifestyle is an Australian owned & operated company, with six stores in Australia and Head Office located in Perth, W.A.
The flagship store located at Birkenhead Point outlet centre in Sydney required a complete brand refresh to bring the store’s image in line with the direction the centre is currently heading – to bring high end fashion labels to this iconic shopping centre.
The brief was to marry the heritage of Ugg Boots with an edgy, modern and urban look & feel, to reflect the brand journey – from humble beginnings as a practical sheepskin ugg boot, now on the global fashion stage, with embellishments, zips and sequins, worn by celebrities world-wide.
The re-launch project included a new logo & brand identity including store signage, a current fashion driven ‘look-book’ to a store design, packaging and swing-tag concepts now in production.
I create artwork with bright, vibrant colours, inspired by the natural world, botanicals and pop culture, working mainly with watercolours and digital hand drawn art.
I’m originally from Australia but now I live in beautiful Barcelona with my husband, two sons, two cats and a rescue dog. After a fifteen year career as an art director/ graphic designer I found myself looking for change. I wanted to escape that world of commercialism and instead tell stories through my art. I've since discovered I can do both!
I focus my work on subjects that reflect my personal passions- from the beauty of nature, to scuba diving the world to a sneaky Gin & Tonic. Part life, part imagination - It’s fibre based fiction!
I love working with watercolours for their vibrant pigments and colour blooms, and the variety of techniques you can use in layers to create certain effects that complement each subject.
I hope you love my work as much as I love creating it. Let's Collaborate!
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